For Professional Services
You sell judgment. The site should show it.
Photographers, consultants, accountants, coaches — clients can’t inspect your work the way they inspect a deck or a haircut. They read signals: how you write, how you present, how clearly the site thinks. A vague site undercuts everything you actually know how to do.
What the work needs
Three things a professional’s site must do.
01
The portfolio as argument
Not a wall of everything — a curated case for why you. Six strong pieces presented with context beat sixty thumbnails nobody clicks twice. The portfolio should make an argument, not a scrapbook.
02
Words that sound like you
Jargon reads as expensive; clarity reads as confident. The site should read like you on your best day, and say plainly what happens when someone hires you and what it costs to find out.
03
Proof of process, not just talent
Professionals get hired on process. What it’s like to work with you, step by step, before anyone commits. That’s what turns “she seems good” into “she seems reliable.”
The proof
A critique, in red pencil.
From The Redline — a professional’s site, critiqued honestly in red pencil. The full critique is free, on request.
- Every mark answers one question: would a stranger trust this?
- Critique before redesign — the order matters
- The same honesty this page is written with
The honest part
The one thing a website can’t fix.
If you can’t explain what you do in a paragraph, the website can’t do it for you — that’s a conversation first, and this studio would rather have it than bill you for a pretty page that still doesn’t say anything. No stock-photo handshakes, no invented testimonials, no jargon padding. Just the case for you, made well.
See what your current site is doing wrong. Free.
Send your existing site. It comes back marked in red pencil — what’s working, what isn’t, what to fix first. No charge, no pitch attached.
A real site for this work starts at $1,250 — and every number is on the Estimate Desk before you ever say hello.