For Salons & Beauty Studios
Booked out shouldn’t mean buried.
Your Instagram does the impressing. Your website has a quieter job: answer the price question before it lands in your DMs, show how to book, and feel like walking through your door. Most salon sites are a menu PDF from 2019 and a phone number. Yours can be the reason someone picks you over the place next door.
What the work needs
Three things a salon site must do.
01
The price list, in daylight
Services and prices on the page — not behind “DM for pricing.” It’s the first question every new client asks, and answering it filters out the people who were never going to book anyway.
02
Booking without the runaround
One clear way in: phone, online, or both, stated in the same breath every time. No booking widget that pretends to work while the requests pile up in an inbox nobody checks.
03
The vibe, before the visit
Light, chairs, product, the wall color you agonized over. The site should feel like the ten seconds after a new client walks in and thinks, oh good.
The proof
A concept, honestly labeled.
Halo & Ash — concept site for a salon. Concept work, not a claimed client.
- Prices visible without a DM, which is the whole point
- Before-and-after gloss work doing the selling
- Booking paths that say exactly how, no detective work
The honest part
When you don’t need this.
If your books are full six weeks out and you’ve stopped taking new clients, a website is not your problem — come back when the waitlist thins. And if a booking app is genuinely working for you, keep it. This studio builds the home base around what already works instead of ripping it out to bill you for a rebuild.
See what your current site is doing wrong. Free.
Send your existing site. It comes back marked in red pencil — what’s working, what isn’t, what to fix first. No charge, no pitch attached.
A real site for this work starts at $1,250 — and every number is on the Estimate Desk before you ever say hello.